AI tellsNov 8, 2026, 4 min read

The ChatGPT em dash
and five ways to rewrite it

Six of twelve plain ChatGPT-style drafts used an em dash. Here are the five rewrites Keyiku reaches for, shown on real lines.

The em dash was the most common tell in our test. We gave one model twelve ordinary briefs with a plain prompt, and six of the drafts used one. The dash itself is a fine piece of punctuation. The trouble is how often it shows up, and that readers have started to treat it as a signature.

We do not know exactly why models reach for it so often. What we can tell you is what to do with each one. Keyiku flags every em dash, spaced en dash and double hyphen, then rewrites the sentence one of five ways.

1. A period

Most dashes join two thoughts that each deserve a sentence. Split them, and the second thought gets its own weight.

Plain prompt

Your Omaha practice’s online booking takes 9 clicks—and breaks on phones.

Fixed by hand

Your booking page takes 9 clicks. On a phone, it breaks.

From the dentist cold email. Two short sentences land harder than one long one with a hinge in it.

2. A comma

When the part after the dash just adds a detail, a comma carries it with less drama.

Plain prompt

Stop by for your morning coffee—now an hour earlier.

Fixed by hand

Starting Monday, the 14th Street shop opens at 6am, an hour earlier.

From the coffee shop announcement. The new hour leads, and the detail rides behind a comma.

3. A colon

A colon promises that what follows explains what came before. Use it when the second half is the proof.

Plain prompt

Protecting Kansas City Since 2004—Over 2,000 Roofs Replaced.

Fixed by hand

Kansas City since 2004: over 2,000 roofs replaced

From the roofing tagline. The colon points straight at the number, and the tagline loses its period too.

4. Parentheses

If the aside could be whispered, put it in parentheses. Readers skim them, so keep the main claim outside.

Plain prompt

Our dog daycare gives your pup a place to play—and you a way to peek in, with webcams in every room.

Fixed by hand

Your dog plays all day (and every room has a webcam, so you can check in from work).

From the dog daycare ad. The webcam is a bonus, so it rides in the aside.

5. Rebuild the sentence

Sometimes the dash is covering for a sentence that never knew what it wanted to say. Start again from the one thing the reader should take away.

Plain prompt

Discover how your home could use less energy—with a free energy audit.

Keyiku

Start with a free energy audit of your home Get my audit

From the solar installer call to action. Keyiku rebuilt it around what the reader gets, and the button says it in their words.
Plain prompt

Serving Lincoln, Nebraska for 15 years, our two-truck crew keeps lawn care simple—and texts you a photo when the job’s done.

Keyiku

Know when your lawn is done, even while you’re out Our Lincoln lawn crew shows up on time and texts you a photo when the job is done.

From the lawn crew headline. The rebuilt version found the reason the photo matters: you are at work when the crew comes.

Telling ChatGPT to stop

Adding "no em dashes" to your prompt cuts most of them, and it is worth doing. Then search the draft for the character before you send it. A rule in a prompt is a request. A check after the draft is a guarantee, which is why Keyiku runs one on every version it writes.